Children fall broadly into four eating categories, according to new research at Aston University, and parents feed their children differently depending on those categories. The four categories ...

Difficult behavior can test any parent's patience. Most parents have asked themselves this question at some point: “Is the behavior normal, or should I be worried?”  There is no single answer for ...

Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and ...