Children fall broadly into four eating categories, according to new research at Aston University, and parents feed their children differently depending on those categories. The four categories ...

Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Profit doesn’t begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders ...

Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and ...

There’s a great short story from Orson Scott Card called Dogwalker. Originally published in 1989, it’s about a team of e-criminals who attempt to pull off a grand heist on a wealthy target. Using ...

Difficult behavior can test any parent's patience. Most parents have asked themselves this question at some point: “Is the behavior normal, or should I be worried?”  There is no single answer for ...

When we conceptualize anxiety, we tend to see it as an omnipresent, immutable entity which we can neither change nor challenge. But the reality is that many of our anxious behaviors have been learned, ...