Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Experiential marketing isn’t new, but the way brands are activating now is at a totally different level. We’re seeing companies go beyond billboards and banner ads to create tech-forward experiences ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

If you pause and think about it, the way we market in healthcare hasn’t truly caught up with the way we live today. We’re in a world where you can order groceries with a tap, stream your favorite show ...