You may have heard the term “nano influencer” bandied about before but not sure what it actually means. As an author on influencer marketing strategy, I define a nano influencer as someone who has ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. With influencer marketing firmly embedded in CPG companies' ...

Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers? Influencer marketing is becoming mainstream, ...

Chiara è diventata un nome di spicco nel mondo del riciclo creativo in Italia, dimostrando come oggetti scartati possano trasformarsi in risorse preziose. Attraverso il suo popolare blog e i canali ...

In 2018 we saw the evolution of influencer marketing shift away from large, celebrity status followings, toward more relatable micro influencers. But while 2018 was all about the micro influencer, ...